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What is Investment Counsel?

An Investment Counsellor, or Portfolio Manager, is a professional who offers continuous management of a client’s investment portfolio. Such people are professionally trained to select securities for the client’s portfolio that are appropriate for their circumstances.

Investment Counsellors like Cardinal’s Portfolio Managers are not paid commissions on account transactions, rather they earn fees based on the value of assets managed. Our people, therefore, have strong incentive to sustain and grow wealth for the long term and to minimize costs along the way. We study the market rigorously, advise clients effectively, and make prudent, long-term selections that will grow in value over time.

We see independent advisors as our partners on this journey; as an extension of our team. We invite advisors to bring clients to Cardinal as their needs change and evolve. They remain your clients. You know them; you’ve grown the relationships; you will continue to play a role in your clients’ well-being. By bringing Cardinal to the table, you are expanding your clients’ investment horizons and playing a key role in their ongoing success.

Investment Counsellors like Cardinal’s Portfolio Managers, working together with independent advisors, represent the “next level” of portfolio management for qualified individuals and families. For high net worth individuals and families, investment counsellors provide a variety of benefits including:
  • Individualized service based on an Investment Policy Statement
  • Advantageous fee structure (versus typical mutual fund solutions)*
  • Detailed reporting
  • Account monitoring

*Average MER for Canadian equity mutual funds: 2.35% Median; MER: 2.42% (Source: Globefund, Dec. 31, 2014). Base fee for Cardinal private clients: 1.5%